Ecommerce 

Are you looking for an accountant who knows the ins and outs of ecommerce accounting including online retail stores? Crest Accountants provide tailored solutions.

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Ecommerce Accounting Services

Do you own an ecommerce business, a retail online store or service business?

Our online world has changed the business world for good, with business owners now being able to run their entire business online. As the online world continues to evolve, so can your online business and there are certain professionals out there who can help you do it. This is where we come in. We live in the online world too and are here to help you in yours. We provide both accounting for ecommerce businesses and ecommerce bookkeeping services.

Crest Accountants do just that and here to help with:

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Specialist accounting and tax compliance services
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Compliance assistance

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Wealth creation
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Ongoing advice

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How Crest Accountants can help your ecommerce business.

Ecommerce business is a business model where buyers and sellers exchange goods and services with consumers over the internet. Examples of large online marketplaces are Amazon, Esty, and Facebook marketplace. These sites are for one-off sellers who want to sell their products and services and reach a large, national to worldwide audience. More niche online businesses sell specific items for tailored needs or specialties. These businesses cater to their specific audiences, such as a bride-to-be who may shop for her wedding favours online, or a horse owner searching for saddles on the internet. 

You may be wondering why a business that operates online would need an accountant, when in fact hiring an accountant who is specialised in this industry could be one of the best decisions that you make for your business. Our team specialises in ecommerce businesses with a wealth of knowledge in Amazon accounting and Shopify accounting. We have assisted many businesses in helping them to maximise income streams,  minimise taxes, and motivate them to reach their short and long-term goals. 

Specialised ecommerce accountants for your business.

Setting up and operating an ecommerce business can be very exciting with the potential to attract a large audience, expand and create employment opportunities. However, like any business, there are a lot of moving parts that you must control.  On one hand, you will have marketing and branding, but there is also sourcing, inventory, shipping, customer service and all the ins and outs of running a business.

It is important that you dedicate time to the financial management of your business. No matter how small your business is, or how big you want it to grow, accounting and bookkeeping must be accurate from the start. Talk to our Ecommerce team today to discuss your business, its unique offering, your strategy, and your business and financial goals. 

You may think that you only need an accountant during one time of the year to assist with your ecommerce tax return. However, accountants work all year providing insights that reach far beyond tax returns. For your ecommerce business, our accountants can help you maintain the finances and work behind the scenes to ensure your business operates smoothly and help you to reach your goals. 

Our online business accountants are here to help you understand, maintain, and improve your business.

1. Understanding your ecommerce business

As specialists in this field, we take our time to study the ins and outs and the market trends, and then we analyze your records and end-of-year statements, look for any discrepancies, and we’ll go over all credits and deductions with you as well. 

2. Accounting for ecommerce business cash flow and income tracking

if your business sells physical goods, you will mostly have a higher marginal cost to run your business. It is vital that you don’t lose track of the company’s cash flow. A specialised ecommerce accountant can help to keep your records straight. 

3. Ecommerce business inventory and expenses

Just like your cash flows, you will also need to closely monitor your online shop’s inventory and expenses. In order to ensure that your financial data is complete and accurate, it requires that you record every single expense, from small to big, whether it is from business to business, as well as business to customer. 

4. Tax preparation for online business

Even small mistakes in your online shop’s tax preparation can be damaging and costly with the ATO. Hire a professional to help you stay on top of documents, receipts, and your financial records, and minimise your tax liabilities as well as your risks of penalties. 

5. Cloud Accounting Services

Cloud accounting is accounting software that is set up and accessed through the internet, as opposed to installed on a local server or computer. This means it can be accessed by multiple staff with real time data and there is no need to worry about software updates. At Crest, we are a proud partner of Xero, a leading cloud accounting software service. Xero is user-friendly, packed with features and add-ons, and it can be customised to businesses of any size.  We recommend Xero for our clients, particularly those in ecommerce because you can literally run your business from your smartphone from anywhere in the world. 

The team at Crest Accountants specialises in various industries, and ecommerce and dropshipping businesses are among our focuses. We know that your business has individual needs with a unique focus, and we understand what you need to grow your online business and the many ways we can help.

Understanding why you need an ecommerce accountant.

From the very start and set up of your online business you should have a dedicated ecommerce accountant to lend a professional helping hand to guide you. The internet is a vast space, and when it comes to running your business on the world wide web, you don’t have to go it alone. 

When you decide to set up your online business, get started on the right foot by hiring a specialised ecommerce accountant.  We’re here to assist you with the following:

  • We can help implement and train you on an accounting software solution that will suit your business needs. 
  • Cashflow forecasting – create and implement a cash flow strategy for your business. 
  • Becoming your business partners who are able to help with goal setting, guidance in purchasing a new asset, scaling the business to leasing. Staying up to date and complying with all tax laws and regulations,

Accounting and Compliance (i.e., Tax Returns, Financial Statements, BAS preparation, Payroll and Superannuation Compliance)

Our ecommerce accountants are dedicated to helping our clients set up their businesses and see them through to success. We have the expertise and tailored services for every step along the way. This support extends beyond tax preparation and includes accounting services, and advice on innovative business structures and strategies, as well as future planning and wealth creation.

Crest Accountants specialised accountant for online businesses

  • Business startup advice and planning
  • Specialist accounting and ecommerce tax compliance services
    For tax compliance, read more on our blog: The ATO is Tightening the Net on the Gig Economy: What Does it Mean for You?
  • Cash Flow monitoring and forecasting
  • Innovative business structures and strategies
  • Xero Commerce and software setup and support
  • Financial planning and wealth creation
  • Ongoing advice dedicated to the growth of your business

Accounting and cash flow for ecommerce businesses

The most important thing you must do for the success of your ecommerce business is to stay organised and not lose track of where you stand financially. Talk to the team at Crest Accountants. We help ecommerce business owners understand their income streams, and to stay in control of their cash flow, inventory, expenses, reporting, and tax obligations. 

These days it is easier than ever to go digital and to connect your business systems to an online financial platform that can give you real-time data and reports. For example, Shopify can now be integrated with Xero and MYOB, which can save you time and automate your tracking for sales and stock. The same software can help with tax, and accurately track your revenue and expenses.

An e-commerce accountant that is specialised in Amazon seller accounting can assist you with implementing an accounting software solution that integrates with your online store. This will give you access to real-time financial information and make it so much easier to review and forecast your success.

Other helpful tips from our team to help manage cash flow and records are below. 

1. Know your numbers and targets. As a business owner, you must know the figures of your make and break points. 

As an online retailer, you should know the following:

  • Your break-even number.
  • The amount of revenue you need to generate on a quarterly basis to cover expenses and your target profit margins. 
  • Your historic numbers for how your business performed in the past, and what you will do to improve or replicate these results.

If you are not crystal clear on these numbers and your business’ performance, the first thing you should do is arrange a meeting with our team of specialised ecommerce accountants, who can review your figures, help you track progress, and set your goals. 

2. Know your seasons and cycles. Depending on your business, you may have steady sales all year long, or you may rely on seasonal peaks or annual sales. Experienced business owners can recognise the peaks and troughs of their sales cycles. This can help to plan and schedule payments for suppliers or establish a regular calendar for monthly payments. 

3. Set your budget and review your spending. It’s so easy for small expenses to eat away profits. A quick review can show you where you are spending your money every month and why your cash flow might not be at the level you are expecting. There are always small items to cut back or cancel completely, such as subscription payments or stationary orders. 

4. Optimise your best-selling items. Rather than trying to sell a large variety of products, focus on the areas where you are selling the most and generating the most revenue. This will be clear by looking at your past performance and sales results. You can then work with your team to push the best items further out into the market. 

5. Increase your average order value. With every single order, if you can increase the value, even by a small percentage, you’ll maximise your profits over the long run. For example, your online store could suggest similar or complementary products to the items your buyers are purchasing. Or your ‘after sales’ strategy could include ways to build loyalty and bring that customer back to your store.

Whether you are starting up your online business, thinking about how far you can take a hobby or “side hustle”, or if you have extensive experience and an established online business, Crest Accountants can help you. Our team of specialised ecommerce accountants have a long history of helping clients save time and money and reach their business goals.

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How Crest Accountants can help

At Crest Accountants, we specialise in accounting services for the ecommerce industry. We’re here to minimise your taxes, give you advice for growth, help protect your business and motivate you to reach your online goals.

We are accounting specialists for business and individual needs, with a unique focus and understanding of everything you need and with the many ways we can help. Whether your business is already online, you need to get online, or want to make sure your business stays online, we’re the ecommerce accountants to help you do it.

Crest Team

Ecommerce Accounting Frequently Asked Questions

A general accountant handles the basics, tax returns, BAS, payroll. An ecommerce accountant goes further by understanding the specific financial complexities of selling online: platform fees from Shopify or Amazon, inventory cost tracking, split revenue streams, and the cash flow pressures that come with managing stock, packaging, and shipping costs simultaneously. At Crest Accountants, our team has hands-on experience with Amazon seller accounting and Shopify accounting, so we’re not learning your industry on your time.

Yes and the earlier the better. Getting your business structure, bookkeeping processes, and tax obligations set up correctly from day one is far less costly than trying to fix mistakes later. Small errors in record-keeping or tax compliance can attract ATO attention or result in penalties that far outweigh the cost of professional advice. Whether you’re running a side hustle or building toward a full-time business, the financial foundations matter from the start.

Yes. We specialise in both Shopify accounting and Amazon seller accounting. This includes setting up software integrations between your selling platform and your accounting system (such as connecting Shopify to Xero), reconciling platform payouts, understanding marketplace fees, and ensuring your tax reporting reflects your actual net income correctly.

We recommend Xero for most of our ecommerce clients. It integrates directly with platforms like Shopify and MYOB, allows real-time financial visibility, and can be managed from anywhere, including your smartphone. As an official Xero partner, Crest Accountants can set up your account, connect your store, and train you or your team on how to use it effectively.

Yes. We specialise in both Shopify accounting and Amazon seller accounting. This includes setting up software integrations between your selling platform and your accounting system (such as connecting Shopify to Xero), reconciling platform payouts, understanding marketplace fees, and ensuring your tax reporting reflects your actual net income correctly.

News about Ecommerce

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Aaron Larkin profile picture
Aaron Larkin
13 days ago
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UPDATE - 1 September 2026 After my initial experience, Crest followed up and explained that my original email had unfortunately been caught by their spam filtering. They took the time to investigate what happened and get everything back on track. I have since met with Wesley, and the experience was excellent. He was straightforward, knowledgeable and refreshingly honest about what I actually need rather than trying to sell me services unnecessarily. He gave me practical advice around setting up my contracting business and was very generous with his time. I particularly appreciated Wesley’s practical and transparent approach. He focused on what would genuinely be useful for me rather than trying to push unnecessary services, and that level of honesty goes a long way. Overall, the initial communication issue was disappointing, but the way it was handled afterwards, particularly my experience with Wesley, has significantly changed my impression of Crest. Around a 4.5/5 experience overall and I would happily recommend Wesley. UPDATE – 21 August 2026 Crest Accountants have since contacted me and I now have a meeting booked with them for next Friday. My original review was based on having sent an email directly to their general info email address and receiving no response or acknowledgement for around three weeks. It appears there may have been an issue with my original enquiry reaching the right person, although I'm still not sure exactly what happened. Once contact was established, they got back to me promptly by phone and were helpful in arranging a meeting. I've updated my rating from 1 to 3 stars to reflect this and will update the review again after I've had the opportunity to meet with them and experience their service properly. ORIGINAL REVIEW Extremely disappointing experience with Crest Accountants. I contacted them three weeks ago and received absolutely no response — not even a basic acknowledgement that my email was received. I understand businesses get busy, but three weeks of complete silence from a professional accounting firm is simply poor customer service. If they were unable to assist, a short email saying so would have been perfectly acceptable. Based on my experience at the time, I couldn't recommend them to anyone looking for responsive or reliable communication.

Owner's reply
Hi Aaron, Thank you for your feedback. We're sorry to hear about your experience. We take client service seriously and have reviewed our recent enquiry records. Based on the information available to us, we have not been able to identify an enquiry matching the details outlined in your review. It is possible there may have been a misunderstanding, or that an enquiry was submitted under a different name, such as by a spouse, partner or family member, in which case correspondence may have been sent to that individual. We would genuinely appreciate the opportunity to investigate this further and clarify what has occurred. Please contact our office on (07) 5538 0999 and leave your contact details, requesting that they be passed on to Nigel. I will personally review the matter and follow up with you directly. Kind regards, Crest Accountants
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Sarah Greenwold profile picture
Sarah Greenwold
63 days ago
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My partner and I moved from NZ to Aus and we were looking around for an accountant that would help my partner transition his business from a sole trader in NZ to now a company set up in Aus. We came across Crest Accountant's and honestly it’s been amazing. We have Sarah as my partners accountant and she is so awesome, so lovely and always helps, she explains things clearly to us and we are quite new to all the ‘accounting terms’ as such… But Crest accountants have made the transition so easy for us and as something we would think would be stressful, it hasn’t at all because they’ve been so helpful and onto it. If you are looking for an accountant, I can’t recommend Crest enough! We are so happy with our decision and will recommend them to anyone! Thank you Crest!

Owner's reply
Thank you for your kind words and for trusting Crest Accountants with your move from New Zealand to Australia. We're thrilled to hear Sarah helped make the transition from sole trader to company structure simple and stress-free. Providing clear accounting, tax and business advice for small business owners is what we're all about. We appreciate your recommendation and look forward to supporting your business growth for years to come!
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Ada Skopljak profile picture
Ada Skopljak
75 days ago
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I can’t recommend Sarah Fleming from Crest Accountants highly enough. She has been absolutely fantastic throughout my accounting and tax matters. Sarah is incredibly knowledgeable, professional, and thorough. She took the time to explain everything clearly, answered all of my questions with patience, and made what initially felt like a stressful situation much easier to understand and manage. Her attention to detail and genuine commitment to achieving the best outcome for her clients really stood out. I truly felt supported throughout the entire process, and it gave me great confidence knowing my finances were in such capable hands. If you’re looking for an accountant who is honest, reliable, approachable, and exceptionally good at what she does, I would highly recommend Sarah Fleming and the team at Crest Accountants. Thank you, Sarah, for all your hard work and outstanding service!

Owner's reply
Thank you so much for such a thoughtful review, Ada. We’re delighted that Sarah made your tax and accounting matters feel clear and manageable — she genuinely cares about getting the best result for every client, and we’ll be sure to pass on your kind words. It’s a pleasure having you with Crest Accountants, and we’re always here whenever you need us.
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Joanne Roberts profile picture
Joanne Roberts
83 days ago
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I recently worked with Wesley on a mutual client's finance application and found him to be highly professional, responsive, and easy to work with. He was quick to provide the information required and helped ensure the process progressed smoothly from start to finish. It's always a pleasure working with professionals who are proactive and focused on achieving great outcomes for their clients. I would happily recommend Wesley and Crest Accountants team.

Owner's reply
Thank you, Joanne — it was a pleasure working alongside you. Wesley and the team really value collaborating with professionals who share our focus on great outcomes for clients, and we appreciate you taking the time to share your experience.
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stefan kubler
154 days ago
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I have been dealing with the Crest Team for over a year now. I have found their knowledge with all aspects from Bookkeeping to Tax Guidance, ATO Regulations and obligations to be Over 100%. Very friendly and Helpful Team. Highly recommend their Services

Owner's reply
Thank you Stefan, for your kind review and for being a valued client of Crest Accountants. We’re glad you’ve found our support across bookkeeping, tax advice, and ATO compliance helpful. Providing clear, reliable guidance with a friendly and professional approach is important to us, and we appreciate your recommendation. We look forward to continuing to support you.
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Valeria Davidov profile picture
Valeria Davidov
154 days ago
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Craig Pearson has been my accountant for more than 6 years now and I can only say that he is highly professional.

Owner's reply
Thank you so much for your kind words and continued trust over the past 6+ years. Craig takes great pride in delivering a high level of professionalism and service, and feedback like yours is truly appreciated. We look forward to continuing to support you in the years ahead.
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Stephen Childs profile picture
Stephen Childs
157 days ago
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Crest Accountants have provided great service towards our accounting needs for our family business and SMSF. A special mention to our personal accountant Nicole Amaya for all her support and direction over the years and we would certainly recommend Crest Accountants.

Owner's reply
Thank you so much Stephen, for your kind words and recommendation. We’re delighted to hear that Crest Accountants has been able to support your family business and SMSF over the years. We will certainly pass on your special mention to Nicole Amaya, who will be thrilled to know her guidance and support have made a positive difference. We truly appreciate your trust and look forward to continuing to work with you into the future.
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Serena Keeffe profile picture
Serena Keeffe
157 days ago
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I’ve had a great experience working with the Crest team. Their clarity in explaining financial matters makes everything easy to understand, even when things get complex. They consistently provide proactive advice that helps me stay ahead rather than just reacting at tax time, which has been incredibly valuable. What really stands out is their focus on long-term support—they genuinely care about helping you grow and make better financial decisions over time. A special mention to Ange, who is always so helpful, responsive, and approachable. She goes above and beyond to make sure everything runs smoothly and no question goes unanswered. Highly recommend to anyone looking for reliable, forward-thinking accounting support.

Owner's reply
Thank you so much for your thoughtful review — we really appreciate you taking the time to share your experience. We’re pleased to hear that our clear explanations and proactive advice have helped you stay ahead and feel confident with your financial decisions. Long‑term support is very important to us, so it’s great to know that’s come through in your experience. Your feedback will be shared with Ange as recognition of the care and dedication she brings to her work. Thank you again for your recommendation and for trusting Crest Accountants as your accounting partner.
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Marco Ruas profile picture
Marco Ruas
158 days ago
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I couldn’t be happier with the service I’ve received from Angela at Crest Accountants. She is incredibly professional, knowledgeable, and always takes the time to explain things clearly so I feel confident about my finances. Her attention to detail and proactive approach has saved me both time and money, and she consistently goes above and beyond to make sure everything is handled perfectly. Communication is always prompt and friendly, and nothing ever feels like too much trouble. It’s rare to find someone so trustworthy and genuinely invested in their clients’ success. I highly recommend them to anyone looking for an outstanding accountant.

Owner's reply
Thank you for your wonderful feedback Marco. We’re thrilled to hear about your experience with Angela and appreciate your kind words regarding her professionalism, attention to detail, and clear, proactive communication. Providing trusted advice and ensuring our clients feel confident in their financial decisions is always our priority. Thank you for your recommendation and we look forward to continuing to support you.
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Terrie Watson profile picture
Terrie Watson
158 days ago
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Crest accountants have been our accountants for over 20 years during that time Angela and Wes have supported our businesses with clarity and efficiency They have always been proactive in advising us of changes in the taxation realm and attending to all our accountancy needs in a timely manner I would not hesitate in recommending them to anyone looking for a honest reliable accountancy service

Owner's reply
Thank you Terrie, for your continued trust and for taking the time to share your experience. Supporting your businesses for over 20 years has been a privilege, and we truly appreciate your kind words. We are pleased to know that our commitment to providing timely, proactive advice has delivered meaningful value for you. We sincerely value the long-standing relationship we’ve built and appreciate your recommendation, and we look forward to continuing to support your businesses into the future.